It's been a while since Wunderlust 3 was released (a few months), but I recently rediscovered the teaser video for the release of the new app. What strikes me so much about this video is it's ability to delight. After all, the only thing Wunderlist does is create lists to better manage your life. But, even though its mission is simple, I can't help myself from feeling happy about this video and the software itself. Wunderlist is delightful.
I appreciate and respect Wunderlist for its attention to detail and focus on delighting its users. This attitude and philosophy on product development is what makes the simple list so special.
Delighting users is becoming an increasingly common theme for tech and non-tech companies. New York Magazine recently published a story on just this topic, that I think you should check out.