I spent the day yesterday updating my website with a new template and visuals. What I learned was that my style has changed incredibly since I first went on a mission to visualize myself online. Much of this is thanks to Mac, who supplied me with some awesome photography that he's been taking over the past few months. When crafting your messaging and brand, whether for yourself personally or your business, don't underestimate the power of photography and the effect it has on the entire experience. Find someone who can capture the intimate experiences and avoid going for that standard, out-of-the-box look.
The Old ImAndre.com
The New ImAndre.com
What do you think of the new look? Take a peak around the new single page layout. It's a work in progress, but it certainly feels more personal than the old site. I love it so far.